Boutique Hospitality
A New Front Door for a Riverfront Hotel
The Passway Hotel
Challenge
The Passway had spent two decades building a reputation as Chattanooga's most personal riverfront stay, but its website still read like a generic booking template. Guests judged the experience before they ever checked in.
Approach
We spent a week photographing the property at golden hour and rebuilt the site around a single idea: arrival. Every scroll mirrors the pacing of a guest walking through the lobby, up the stairs, onto the terrace.
Result
Direct bookings rose 34% in the first quarter, with guests specifically referencing the website in reviews for the first time in the property's history.
TRILLION PRIME
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Chattanooga, TN — Serving the Southeast