Fine Dining
Bringing a Chef's Table to the Web
Ellery & Vine
Challenge
Ellery & Vine's tasting menu draws diners from three states, but their reservations page looked indistinguishable from a fast-casual chain. The site undersold every dollar spent on the room.
Approach
We leaned into restraint: a single hero image of the dining room at dusk, a menu presented like a printed card, and a reservation flow with no distractions between intent and confirmation.
Result
Online reservations became the primary booking channel within six weeks, overtaking phone calls for the first time.
TRILLION PRIME